Pinto provides the world's deepest database of food, grocery, and consumer products. Our data includes high-quality images, complete product data, lifestyle and preference tags, supply chain data, weights and measurements, and more.
Product Database

Put smart product data to work for your business

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Data Overview

Access the world's deepest database of food, grocery, and consumer products.

01 |Complete Data & Images

Pinto

02 |Classifications

Pinto

03 |Power Experiences

Pinto
Pinto Data

Your one-stop shop for complete, high-quality product data across your inventory

High Quality Images

High-resolution imagery of every item — from every angle — to meet your full product photography needs.

Complete Product Data

Thousands of digitized datapoints, including products facts, ingredients, allergens, marketing claims, certifications, and more.

Computed Classifications

Computed metadata tags covering nuanced health, wellness, and lifestyle preferences, such as Keto, Paleo, Gluten Free, Vegan, and more.

Ingredient Data

Complete and accurate ingredient data for every product.

Allergy & Intolerance Data

Complete list of allergens and intolerances found in each product.

Facility Allergen Tags

Complete list of allergens and cross-contamination risks found in the same facility or on shared equipment.

Certification Data

Full list of certifications the product has received, including the certifying body and agency.

On-Pack Marketing & Claims

Full on-pack marketing information, including on-pack claims, romance copy, and more.

Variety Information

Key product variety information, including flavor, color, scent, form, container type, and more.

Lifestyle & Diet Tags

Computed data tags covering key lifestyles and diets like Keto, Paleo, Gluten Free, Vegan, and more.

Health Condition Tags

Computed data tags covering key health conditions like Heart Health, Diabetes Health, Kidney Health, Low FODMAP, and more.

Ingredient Preference Tags

Computed data tags covering key ingredient preferences like No Added Sugar, Lactose-Free, Whole Grains, and more.

Nutrition Preference Tags

Computed data tags covering key nutrition preferences like Plant Protein, Healthy Fats, Nutrient Dense, and more.

FDA Nutrient Claims

Computed data tags covering full FDA nutrient content claims, such as High Protein, Low Sodium, Heart Healthy, and more.

Sustainability Tags

Data tags covering key sustainability preferences like biodegradable packaging, country of origin, ingredient sourcing, and more.

Product Categorization

Full categorization and taxonomy information for every product.

Warnings & Instructions

Product warnings and instructions, including usage, preparation instructions, intended customer, and more.

Pack & Case Data

Complete datapoints and images covering the item pack and case.

Weights & Measures

Full product measurement data, including weights, dimensions, and relevant planogram data.

Supply Chain Data

Robust supply chain data, including manufacturer info, distributor info, product origin info, and more.

Stylized Imagery

Stylized imagery showing the item in various marketing formats.

Categories

Data Coverage — we provide data for the following product categories

Food & Beverage

Food & Beverage

Vitamins, Minerals & Supplements

Vitamins, Minerals & Supplements

Personal Care

Personal Care

Ingredients

Ingredients

Beer, Wine & Spirits

Beer, Wine & Spirits

Pet

Pet

Meals & Recipes

Meals & Recipes

Baby

Baby

Household

Household

01
Complete data & images

We provide high-quality images and complete, digitized product data for every item.

We provide high-quality images and complete, digitized product data for every item.
How do we provide data?

Database Licensing

We license data from our existing database of food, grocery, and consumer products.

Studio Capture

We digitize products and create high-quality images and complete data via our Pinto Studio.

Data Integrations

We integrate with your existing data infrastructure, including your PIM, DAM, and other data management systems.

Brand Portal

CPG Brands submit content to our Web-based portal for management and distribution.

02
Classifications

From a product's core data, we go much deeper and programmatically tag every item across key health, wellness, and lifestyle preferences.

From a product's core data, we go much deeper and programmatically tag every item across key health, wellness, and lifestyle preferences.
The Pinto engine tags products across every dimension that a consumer searches on
The Pinto engine tags products across every dimension that a consumer searches on

Health Tags

Diabetes-FriendlyDiabetes-Friendly
Heart FriendlyHeart Friendly
Plant proteinPlant protein

Diet Tags

Gluten-FreeGluten-Free
PaleoPaleo
VeganVegan

Ingredient Tags

No Adden SugarsNo Adden Sugars
Healthy FatsHealthy Fats
Low IngredientsLow Ingredients

Sustainability Tags

OrganicOrganic
B CorpB Corp
Fair TradeFair Trade

Nutrition Tags

Nutrient DenseNutrient Dense
High ProteinHigh Protein
Good FiberGood Fiber

Allergy Tags

Nut-FreeNut-Free
Wheat-FreeWheat-Free
Dairy-FreeDairy-Free

Our Data is Dynamic

We release hundreds of new data tags every year based on emerging consumer trends. As consumer preferences and data standards change, our data system evolves with them.

Custom Tags for Your Needs

We also work with partners to develop and create new tags you want applied to your dataset, including lifestyle and preference tags, specific ingredient and nutrition tags, and more.

03
Power experiences

Trusted by the best — customers use our data to power best-in-class tech and personalization at scale

Trusted by the best
Product Information

Product Information

Provide users with high-quality information 
across your inventory

How it works
Search & Filtering

Search & Filtering

Use smart data to help users find the exact products for their needs

How it works
Personalization

Personalization

Transform digital platforms into highly personalized experiences

How it works
Health & Wellness

Health & Wellness

Build for today's health-driven shopper

How it works
E-commerce

E-commerce

Enable
 best-in-class e-commerce with 
modern product data

How it works
Recommendations

Recommendations

Tailor the most relevant products, promos, and content to each user

How it works
Category management

Category management

Power space planning and data-driven category management

How it works
Our Quality Commitment

At Pinto, we take data quality very seriously — that’s why we have industry-leading QA & data verification systems

Quality Assurance

Our data system is triple-verified and incredibly thorough, designed by engineers and run by food science and nutrition experts.

All products are rigorously tested for quality assurance and all classifications are 100% compliant with industry standards from the FDA, USDA, and more.

We run thousands of programmatic checks every day against the entire database to flag any anomalies and ensure best-in-class accuracy.

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