Pinto for Health & Wellness

Health & Wellness

Build for today's health-driven shopper

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The need

Today’s shoppers are increasingly shopping according to highly nuanced preferences and lifestyle needs, while also trying to be healthier overall.

The solution

Pinto tags and classifies product inventories across today’s most critical health, dietary, and lifestyle needs, providing personalized guidance on which products are the best choices for any given shopper.

Power today's key health & wellness use cases

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Pinto powers Health & Wellness


Health & Lifestyle Filters

Use health and lifestyle filters to help shoppers find the best products for their individual needs.

Substitutes & Recommendations

Provide shoppers with personalized product substitutes and recommendations that best align with their wellness goals.

Nutrition Ratings

Support customers in making healthy on-the-go decisions via Pinto’s Nutrition Rating Program that accurately scores the healthfulness of each product.

Showcase Product Benefits

Highlight key qualities of each product as it relates to shopper health & wellness goals — for example, No Added Sugar, Whole Grains, Plant-Based, Nutrient-Dense, High Fiber, Heart Healthy, Clean Label, and more.

Data highlights

Use smart data to support today's health-driven shopper

About the data

Health Condition Tags

Computed data tags covering key health conditions like Heart Health, Diabetes Health, Kidney Health, Low FODMAP, and more.

Lifestyle & Diet Tags

Computed data tags covering key lifestyles and diets like Keto, Paleo, Gluten Free, Vegan, and more.

Allergy & Intolerance Tags

Complete list of allergens and intolerances found in each product.

Ingredient Preference Tags

Computed data tags covering key ingredient preferences like No Added Sugar, Lactose-Free, Whole Grains, and more.

Nutrition Preference Tags

Computed data tags covering key nutrition preferences like Plant Protein, Healthy Fats, Nutrient Dense, and more.

Ingredient Data

Complete and accurate ingredient data for every product.

Full Product Facts

Full nutrition, drug, supplement and other facts relevant to the product.

FDA Nutrient Content Claims

Computed data tags covering full FDA nutrient content claims, such as High Protein, Low Sodium, Heart Healthy, and more.

Sustainability Tags

Data tags covering key sustainability preferences like biodegradable packaging, country of origin, ingredient sourcing, and more.

Use cases

Explore other use cases powered by Pinto



Transform digital platforms into highly personalized experiences

How it works
Search & Filtering

Search & Filtering

Use smart data to help users find the exact products for their needs

How it works
Pinto Product Database

Product Information

Provide users with high-quality information 
across your inventory

How it works


Tailor the most relevant products, promos, and content to each user

How it works
Category management

Category management

Power space planning and data-driven category management

How it works
Pinto for E-commerce


 best-in-class e-commerce with 
modern product data

How it works
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Learn more about how Pinto can work for your business.

Just Announced
Pinto has joined forces with SPINS, creating the leading Product Intelligence platform serving the food, grocery, and CPG industry.
Learn more about how the SPINS+Pinto combination can drive growth for your business.
Read the Press Release
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