Pinto for E-commerce


 best-in-class e-commerce with 
modern product data

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The need

The digital storefront is increasingly becoming the primary storefront — but best-in-class e-commerce requires having a strong foundation in product data.

The solution

Pinto powers modern e-commerce by providing the complete data needed for content-rich product pages, optimized product search, and personalization.

Build Next-Gen Digital Storefronts

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Pinto powers e-commerce


Rich Product Pages

Implement rich product pages with complete, high-quality product data and images.

Search & Filtering

Help your customers navigate your inventory via robust search and filtering.


Give your customers personalized pathways to products according to their needs and preferences.


Provide your customers with smart recommendations that increase their basket size and likelihood of purchase.

Data highlights

Use smart data to power best-in-class e-commerce

About the data

High Quality Images

High-resolution imagery of every item — from every angle — to meet your full product photography needs.

Complete Product Data

Thousands of digitized datapoints, including products facts, ingredients, allergens, marketing claims, certifications, and more.

Ingredient Data

Complete and accurate ingredient data for every product.

Certification Data

Full list of certifications the product has received, including the certifying body and agency.

On-Pack Marketing & Claims

Full on-pack marketing information, including on-pack claims, romance copy, and more.

Variety Information

Key product variety information, including flavor, color, scent, form, container type, and more.

Lifestyle & Diet Tags

Computed data tags covering key lifestyles and diets like Keto, Paleo, Gluten Free, Vegan, and more.

Health Condition Tags

Computed data tags covering key health conditions like Heart Health, Diabetes Health, Kidney Health, Low FODMAP, and more.

Allergy & Intolerance Tags

Full list of allergens and intolerances found in the product.

Facility Allergen Tags

Complete list of allergens and cross-contamination risks found in the same facility or on shared equipment.

Ingredient Preference Tags

Computed data tags covering key ingredient preferences like No Added Sugar, Lactose-Free, Whole Grains, and more.

Nutrition Preference Tags

Computed data tags covering key nutrition preferences like Plant Protein, Healthy Fats, Nutrient Dense, and more.

Sustainability Tags

Data tags covering key sustainability preferences like biodegradable packaging, country of origin, ingredient sourcing, and more.

FDA Nutrient Content Claims

Computed data tags covering full FDA nutrient content claims, such as High Protein, Low Sodium, Heart Healthy, and more.

Product Categorization

Full categorization and taxonomy information for every product.

Stylized Imagery

Stylized imagery showing the item in various marketing formats.

Warnings & Instructions

Product warnings and instructions, including usage, preparation instructions, intended customer, and more.

Use cases

Explore other use cases powered by Pinto



Transform digital platforms into highly personalized experiences

How it works
Pinto for Health & Wellness

Health & Wellness

Build for today's health-driven shopper

How it works
Search & Filtering

Search & Filtering

Use smart data to help users find the exact products for their needs

How it works
Pinto Product Database

Product Information

Provide users with high-quality information 
across your inventory

How it works


Tailor the most relevant products, promos, and content to each user

How it works
Category management

Category management

Power space planning and data-driven category management

How it works
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Learn more about how Pinto can work for your business.

Just Announced
Pinto has joined forces with SPINS, creating the leading Product Intelligence platform serving the food, grocery, and CPG industry.
Learn more about how the SPINS+Pinto combination can drive growth for your business.
Read the Press Release
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