Pinto Health
Today’s shoppers are increasingly shopping according to highly nuanced preferences and health needs, while also trying to be healthier overall.
Pinto Health is here to helpWe work with retailers and CPG brands to personalize their inventories and customer experiences across today’s most critical health, dietary, and lifestyle needs.
Why does it matter? Today’s consumers are more health and values-oriented than ever before — and they’re increasingly searching and shopping along these considerations.
66%
of shoppers now choose products based on personal health needs
58%
of millennials now follow a specific diet
43%
of adults now follow a specific diet
17%
of households have at least one food allergy
76%
of shoppers are trying to eat less added sugars
121M
Americans have cardiovascular disease
80%
of shoppers would like to change their diet in some way to be healthier
+34M
Americans have diabetes
Pinto personalizes the shopping experience across today’s health & dietary needs
Using our proprietary data platform, the Pinto engine continuously tags every product across modern consumer health, wellness, and lifestyle needs.
Diet & Health Conditions
Vegan
Heart Health (DASH)
Gluten Free
Dairy Free
Mediterranean
Vegetarian
Diabetes Friendly
Kidney Friendly
Plant-Based
Healthy Pregnancy
Low FODMAP
Keto
Paleo
Clean Label
Ingredient & Nutrition Preferences
No Added Sugars
Whole Grains
Probiotics
Prebiotics
Lean Protein
Healthy Fats
Nutrient Dense
Good Source of Vitamins
High Fiber
Low Sodium
Sugar Free
High Iron
High Protein
Low Sat Fat
Allergen & Intolerance Preferences
No Big 8 Allergens
Dairy Free
Wheat Free
Nut Free
Shellfish Free
Soy Free
Lactose Free
Fish Free
Gelatin Free
Egg Free
FODMAP Free
Lactose Free
Personalized guidance for today's health-driven shoppers
Features & Benefits
Health & Lifestyle Personalization
Use health and lifestyle filters and curated aisles to help shoppers find the best products for their individual needs.
Product Benefits via Badging
Highlight key qualities of each product as it relates to shopper health & wellness goals — for example, No Added Sugar, Whole Grains, Plant-Based, Nutrient Dense, High Fiber, Heart Healthy, Clean Label, and more.
In-Store Dietetics Programs
Power in-store healthy eating programs and empower your dietitians to help shoppers navigate your product inventory according to their personal health goals.
Substitutes & Recommendations
Provide shoppers with personalized product substitutes and recommendations that best align with their wellness goals.
Nutrition Ratings
Support customers in making healthy on-the-go decisions via Pinto’s Nutrition Rating Program that accurately scores the healthfulness of each product.
✕
Just Announced
Pinto has joined forces with SPINS, creating the leading Product Intelligence platform serving the food, grocery, and CPG industry.
＋
Learn more about how the SPINS+Pinto combination can drive growth for your business.
Read the Press ReleaseContact Us
