Today’s shoppers are increasingly shopping according to highly nuanced preferences and health needs, while also trying to be healthier overall.
Pinto Health is here to helpWe work with retailers and CPG brands to personalize their inventories and customer experiences across today’s most critical health, dietary, and lifestyle needs.
Why does it matter? Today’s consumers are more health and values-oriented than ever before — and they’re increasingly searching and shopping along these considerations.
of shoppers now choose products based on personal health needs
of millennials now follow a specific diet
of adults now follow a specific diet
of households have at least one food allergy
of shoppers are trying to eat less added sugars
Americans have cardiovascular disease
of shoppers would like to change their diet in some way to be healthier
Americans have diabetes
Pinto personalizes the shopping experience across today’s health & dietary needs
Using our proprietary data platform, the Pinto engine continuously tags every product across modern consumer health, wellness, and lifestyle needs.
Diet & Health Conditions
Heart Health (DASH)
Ingredient & Nutrition Preferences
No Added Sugars
Good Source of Vitamins
Low Sat Fat
Allergen & Intolerance Preferences
No Big 8 Allergens
Personalized guidance for today's health-driven shoppers
Health & Lifestyle Personalization
Use health and lifestyle filters and curated aisles to help shoppers find the best products for their individual needs.
Product Benefits via Badging
Highlight key qualities of each product as it relates to shopper health & wellness goals — for example, No Added Sugar, Whole Grains, Plant-Based, Nutrient Dense, High Fiber, Heart Healthy, Clean Label, and more.
In-Store Dietetics Programs
Power in-store healthy eating programs and empower your dietitians to help shoppers navigate your product inventory according to their personal health goals.
Substitutes & Recommendations
Provide shoppers with personalized product substitutes and recommendations that best align with their wellness goals.
Support customers in making healthy on-the-go decisions via Pinto’s Nutrition Rating Program that accurately scores the healthfulness of each product.