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Overview

What is Pinto?

Pinto is the world's most authoritative product database and analytics platform for food, grocery, and CPG products. We provide businesses of all sizes with the data and the tools to power personalization, help their shoppers find the best products for their health and lifestyle needs, optimize their product content online, and relay the nuanced product information that today's shoppers look for when making purchasing decisions. No product database is smarter or more complete.
We produce and provide deep product data across every item, including: — High-Res Product Images — Full Digitized Product Info — Pack and Case Data — Weights and Dimensions — Supply Chain Data — Marketing Info — Discoverability & SEO Tags — Health & Wellness Tags — Lifestyle & Diet Tags — Ingredient & Allergen Tags — Nutrition Preference Tags — Sustainability Tags
Pinto provides data to all of our partners via a Web dashboard (the Pinto Manager) as well as programmatically via real-time and batch download APIs.
Pinto is an NYC-based technology company made up of programmers, food scientists, data engineers, and dietitians. We come from many backgrounds but we all share a common mission of making the world of products optimized, searchable, and personalized for today's consumers.
Pinto Data

What type of data does Pinto provide?

Pinto provides thousands of data attributes for every product, including high-res images, fully digitized product information, and computed data tags covering personalized consumer preferences and search terms: For every item, we provide: — High-Res Images that show all key sides of the product. — General Product Attributes that cover overview information for each product, such as its name, size, brand information, marketing information, and similar. — Category-Specific Product Attributes that provide full category-specific information for a product, such as its nutrition, allergens, drug facts, pet facts, usage instructions, warnings, flavor, scent, and similar. — Computed Data Attributes covering key search terms and personalized consumer preferences, including diets and lifestyles, ingredient and nutrition preferences, health preferences, allergies and intolerances, sustainability preferences, search and discovery keywords, and similar. — Off-Package "Brand-Sourced" Data covering marketing information, A+ Content, product shelf life, and similar. — Weights & Measurements Data covering full product measurement attributes, including weights, dimensions, and planogram data. — Pack & Case Data covering pack & case imagery and data attributes. — Supply Chain Data covering manufacturer info, distributor info, product origin info, and similar.
We have flexible tools to capture & provide product data: — Data Licensing: We provide data from our independent database covering hundreds of thousands of consumer products. — Brand Content Submissions: Brands submit and manage their content via our Web-based portal. — Studio Capture: Brands ship products to our studio for best-in-class data capture and high-res product imaging. — On-Site Capture: We come on-site and digitize thousands of products in short periods of time using our digitization tech and digitization teams. — Existing Data Integrations: We integrate & digitize your existing datasets and product images. — Product Imagery: We digitize label flats, images, and other digital assets.
Yes, we regularly onboard and capture full data and images for items via our Studio Capture and On-Site Capture programs.
Yes, we capture high-res product imagery showing all key product angles in line with best-in-class digital standards.
Yes, we regularly onboard and digitize items by processing existing label flats, images, and other digital assets via image feeds and brand submissions to our Web portal.
Yes. We capture all “on package” data, including serving information, product fact panels, ingredient statements, allergen statements, on-pack marketing information and claims, warning statements, product variety data (flavor, scent, etc.), drug information, romance copy, and more.
Yes. We capture the full weight and dimension data points needed to power space planning and other supply chain use cases.
Yes. Brands leverage Pinto's brand-facing Web portal to submit the “off package” data that's required by specific retail ecosystems.
Pinto's computed tags programmatically understand and classify every product across today’s key search terms and personalized consumer preferences, including diets and lifestyles, ingredient and nutrition preferences, health preferences, allergies and intolerances, sustainability preferences, search and discovery keywords, and similar.
Computed tags cover various personalized preferences and generally fall into the following buckets: Discoverability & SEO Tags — Data tags covering the key search terms that a shopper is likely to use to discover the product. Lifestyle & Diet Tags — Data tags covering consumer lifestyles and diets like Keto, Paleo, Gluten Free, Vegan, and more. Health Condition Tags — Data tags covering health conditions like Heart Health, Diabetes Management, Kidney Health, Low FODMAP, and more. Allergy & Intolerance Tags — Data tags covering full allergens and intolerances found in the product. Ingredient Preference Tags — Data tags covering ingredient preferences like No Added Sugar, Lactose-Free, Whole Grains, and similar. Nutrition Preference Tags —Data tags covering nutrition preferences like Plant Protein, Healthy Fats, Nutrient-Dense, and similar. Sustainability Tags — Data tags covering sustainability preferences like biodegradable packaging, country of origin, ingredient sourcing, and similar. FDA Nutrient Content Claims — Data tags covering FDA nutrient content claims, such as High Protein, Low Sodium, Heart Healthy, and more.
Yes. While we already cover most data points related to products, we regularly work with partners to develop and refine custom data tags that are tailor-made for their specific needs. For example: — Partner-specific versions of an existing data tag — New computed tags — New preference tags
Customers leverage Pinto to make sure every item in their inventory has the full high-quality product data needed to power today’s best applications in the food, grocery, and consumer products ecosystem. Some common applications include: — Sourcing Product Information — Ecommerce — Search & Filtering — Health & Wellness — Personalization — Product Recommendations — Analytics-Driven Category Management — Space Planning
Yes. We provide full data and images for all items, including items with no barcodes such as ingredients, produce, perishables, meals & recipes, and similar.
Yes. We onboard and provide full data for Private Label products via our suite of data tools and product capture mechanisms.
Yes. We have flexible tools to capture and onboard “hyper-local” products that may exist in only 1 or 2 locations, including studio and on-site capture, as well as supplier submissions.
We provide brands with a Web dashboard (the Pinto Manager) to easily submit product additions and updates. To learn more, see https://pinto.co/distribution
Pinto currently provides data for the following categories: — Food & Beverage — Ingredients — Meals & Recipes — Vitamins, Minerals & Supplements — Beer, Wine & Spirits — Baby — Personal Care — Pet — Household
We currently only cover the United States market, but are rapidly expanding. Are you interested in bringing Pinto to your region? Please reach out via our Contact Us.
Access & Integrations

How does Pinto provide access to data?

We have flexible data access and delivery mechanisms, including: — On-Demand access via the Pinto Web dashboard — Programmatic Batch Downloads (via flat files and API) — API deliveries to partner-specific endpoints — Delivery to S3/Azure buckets — Partner-defined delivery formats
We support JSON/CSV downloads out-of-the-box and can transform to partner-specific formats as needed.
We provide both a Real-Time and Batch Download API: — Our Real-Time API allows for on-demand product data and search requests — Our Batch Download API allows for programmatic downloads of the dataset
Yes. We provide customers with a Web dashboard (the Pinto Manager) to easily search, view, download, and manage the dataset. Learn more at https://pinto.co/manager
Yes. We provide API integrations into partner-specific formats and applications when needed.
Yes. We are able to host your product data via a branded product search site.
Standards & Regulations

What are Pinto's data standards?

Yes. All of our data is 100% compliant with industry standards from the FDA, USDA, and similar. We constantly monitor these standards and update our data whenever regulatory guidance changes.
Yes. Pinto's data and imagery are compliant with GS1 standards. We constantly monitor GS1 standards and update our data whenever GS1 regulatory guidance changes.
Our team of dietitians, food scientists, and product data experts develop standards for our computed tags based on the following: — If regulatory guidance already exists from a governing body such as the USDA or FDA, we follow that regulatory guidance and develop our standards accordingly. — If no such regulatory guidance exists, we incorporate best-in-class, evidence-based scientific research and consensus for a given area (for example, the DASH diet is the leading scientific consensus for a heart-healthy diet and our Heart Friendly dietary standard is based on it). — We also regularly work with subject-matter experts, advisors, and organizations in specific areas in order to vet, review, perfect, and test our standards. Have a question about our standards? Interested in seeing a new standard added to the platform? Please reach out via our Contact Us.
We take our data quality very seriously and have industry-best quality assurance & data verification systems. Our QA platform has been designed and built by engineers, is run by food science and product data experts, and is incredibly thorough: — All products are rigorously tested for quality assurance and all classifications are 100% compliant with industry standards from the FDA, USDA, and more. — All data is reviewed in triplicate (3 sources must agree on a datapoint for it to pass through the system). — We run thousands of programmatic checks every day against the entire database to flag any errors or anomalies on an ongoing basis.
Yes. While we already cover most data points related to products, we regularly work with partners to develop and refine custom data tags that are tailor-made for their specific needs. For example: — Partner-specific versions of an existing data tag — New computed tags — New preference tags
Getting Started

How do we get started?

We’d love to hear from you! The best way to get started is to reach out via the Get a Demo area of our website. We’ll then be in touch with the next steps and the full information for your needs.
Pinto provides brands with a Web dashboard to add, update, and manage their products within the Pinto data ecosystem. Learn more at https://pinto.co/distribution. To get started, please reach out via the Contact Us.
We have flexible mechanisms that allow you to integrate Pinto data into your technologies. To get started, please reach out via our Contact Us.
Still have a question?More questions? Get in touch