Data Distribution for CPG Brands

Superior product data. Everywhere it counts.

More than ever before, your performance on the digital shelf is one of the most important drivers of your growth.

Having complete, high-quality, and optimized product data isn’t just a nice-to-have, it’s a critical component of being found online, converting modern shoppers, and ultimately succeeding on the digital shelf.

Pinto puts you in control

We provide CPG brands with the platform and the tools to ensure your product data is complete, up-to-date, and optimized across today’s most important retail, e-commerce, and digital channels.


Product Facts


Ingredients & Allergens

Variety Info

Marketing Info

Brand Info

Rich Media

Pack & Case Data

Supply Chain Data

Weights & Dimensions


eComm Sites

Digital Apps

Physical Stores



Internal Tools

Health & Wellness

Research & Development

How does it work?From one central source of truth, we ensure today’s shoppers always find complete, compelling, and optimized information about your products — everywhere they show up.

Easy Submissions

Easy Submissions

Leverage flexible tools to get your products into the Pinto data ecosystem — whether via direct uploads or via API submissions, we make it simple to get all of your needed assets into our platform.

Provide Superior Data

Optimized Data

From your submissions, we make sure all of your data is complete, high-quality, and optimized for the needs of each retailer. This includes distribution of all key info, including product imagery, product facts, nutritionals, ingredients, allergens, variety info, marketing info, search and SEO tags, health and lifestyle tags, supply chain data, and more.

Tell Your Whole Story

Tell Your Whole Story

Go beyond just the product facts and tell your whole story by submitting additional information about your products, including information about your brand, marketing messages, supply chain data, rich product content, and more.

Distribute to Key Platforms

Distribute to Key Platforms

Pinto takes your product content and distributes it to key retail, digital, and e-commerce channels via the Pinto Data Network — ensuring your product data is always accurate, complete, and optimized, across the platforms where your products are found by consumers.

Learn & Optimize

Learn & Optimize

Once your products are set-up, we continue to monitor the strength of your product listings and provide data-backed recommendations on steps you can take to further improve and optimize your content and overall data health.

Real-Time Updates

Real-Time Updates

Product info, formulations, and images change over time — and it’s critical that these changes are updated across the platforms where your products are found. Pinto makes it easy by allowing you to submit ongoing updates, and then makes sure these updates are re-distributed across platforms.

Get in touch

Ready to get started?

Learn more about how Pinto can work for your business.

Just Announced
Pinto has joined forces with SPINS, creating the leading Product Intelligence platform serving the food, grocery, and CPG industry.
Learn more about how the SPINS+Pinto combination can drive growth for your business.
Read the Press Release
Contact Us